UBO - IAE Brest

MARKETING

Pr. Patrick GABRIEL

Professeur / Enseignant chercheur
Labo LEGO - BREST

patrick.gabriel@-Code a retirer pour éviter le SPAM-univ-brest.fr
+33 02 98 73 68

Profil

@article{innocent:hal-03605471, TITLE = {{L'influence de l'environnement mat{\'e}riel sur une pratique d'alimentation durable}}, AUTHOR = {Innocent, Morgane and Fran{\c c}ois-Lecompte, Agn{\`e}s and Divard, R. and Gabriel, Patrick and Le Gall-Ely, Marine}, URL = {https://hal.science/hal-03605471}, JOURNAL = {{Syst{\`e}mes alimentaires / Food Systems}}, YEAR = {2021}, HAL_ID = {hal-03605471}, HAL_VERSION = {v1}, } @article{brehonnet:hal-01507440, TITLE = {{L'impact de la pr{\'e}sence d'alcool {\`a} l'{\'e}cran sur le d{\'e}sir de consommer de jeunes Fran{\c c}ais : effet de la valence et du sexe}}, AUTHOR = {Br{\'e}honnet, R{\'e}mi and Gallopel-Morvan, Karine and Gabriel, Patrick}, URL = {https://hal.science/hal-01507440}, JOURNAL = {{Journal de gestion et d’{\'e}conomie m{\'e}dicales}}, PUBLISHER = {{Editions ESKA}}, VOLUME = {32}, NUMBER = {3}, YEAR = {2014}, MONTH = Mar, DOI = {10.3917/jgem.143.0175}, KEYWORDS = {alcool ; marketing social ; placement de produit}, HAL_ID = {hal-01507440}, HAL_VERSION = {v1}, } @article{dufeu:hal-02794529, TITLE = {{Socio-environmental multi-labelling and consumer willingness to pay}}, AUTHOR = {Dufeu, Ivan and Ferrandi, Jean-Marc and Gabriel, Patrick and Le Gall-Ely, Marine}, URL = {https://univ-angers.hal.science/hal-02794529}, JOURNAL = {{Recherche et Applications en Marketing (English Edition)}}, PUBLISHER = {{SAGE Publications}}, VOLUME = {29}, NUMBER = {3}, PAGES = {35-56}, YEAR = {2014}, MONTH = Aug, DOI = {10.1177/2051570714542063}, KEYWORDS = {willingness to pay ; attributes complementarity ; labels ; perception ; attributes substitutability ; consentement {\`a} payer ; compl{\'e}mentarit{\'e} entre attributs ; labels ; perception ; substituabilit{\'e} entre attributs}, PDF = {https://univ-angers.hal.science/hal-02794529/file/RME542063.ID.pdf}, HAL_ID = {hal-02794529}, HAL_VERSION = {v1}, } @article{dufeu:hal-02055512, TITLE = {{Multi-labellisation socio-environnementale et consentement {\`a} payer du consommateur}}, AUTHOR = {Dufeu, Ivan and Ferrandi, Jean-Marc and Gabriel, Patrick and Le Gall-Ely, Marine}, URL = {https://hal.archives-ouvertes.fr/hal-02055512}, JOURNAL = {{Recherche et Applications en Marketing (French Edition)}}, PUBLISHER = {{SAGE Publications}}, VOLUME = {29}, NUMBER = {3}, PAGES = {34-55}, YEAR = {2014}, MONTH = Jun, DOI = {10.1177/0767370114527667}, KEYWORDS = {compl{\'e}mentarit{\'e} ; substituabilit{\'e} ; consentement {\`a} payer ; labels ; perception}, HAL_ID = {hal-02055512}, HAL_VERSION = {v1}, } @article{gallopel:halshs-00744062, TITLE = {{Plain packaging and public health: the case of tobacco}}, AUTHOR = {Gallopel, Karine and Gabriel, Patrick and Le Gall-Ely, Marine and Rieunier, Sophie and Urien, Bertrand}, URL = {https://shs.hal.science/halshs-00744062}, JOURNAL = {{Journal of Business Research}}, PUBLISHER = {{Elsevier}}, VOLUME = {66}, NUMBER = {1}, PAGES = {133-136}, YEAR = {2013}, DOI = {10.1016/j.jbusres.2012.09.004}, KEYWORDS = {Social marketing ; tobacco ; plain packaging ; color}, HAL_ID = {halshs-00744062}, HAL_VERSION = {v1}, } @article{baret:hal-00827334, TITLE = {{Norme RSE et diversit{\'e} des organisations : contraintes et opportunit{\'e}s per{\c c}ues dans l'appropriation de l'ISO 26 000 par une entreprise de taille interm{\'e}diaire}}, AUTHOR = {Baret, Pierre and Gabriel, Patrick and Schafer, Philippe}, URL = {https://hal.archives-ouvertes.fr/hal-00827334}, JOURNAL = {{Gestion 2000}}, PUBLISHER = {{Recherches et Publications en Management A.S.B.L.}}, NUMBER = {n{\textdegree} 4}, PAGES = {p. 61 - 73}, YEAR = {2012}, MONTH = Jul, HAL_ID = {hal-00827334}, HAL_VERSION = {v1}, } @article{gabriel:hal-02016772, TITLE = {{Diffusion of CSR in a food company: a priori conditions perceived of ISO 26000 learning}}, AUTHOR = {Gabriel, Patrick and Baret, Pierre and Sch{\"a}fer, Philippe}, URL = {https://hal.science/hal-02016772}, JOURNAL = {{Revue de l'Organisation Responsable}}, PUBLISHER = {{ESKA}}, VOLUME = {7}, NUMBER = {1}, PAGES = {18-31}, YEAR = {2012}, DOI = {10.3917/ror.071.0018}, KEYWORDS = {ISO 26000 ; learning transmission ; learning ; SME ; RSE ; transfert de connaissances ; apprentissage ; PME/ETI}, HAL_ID = {hal-02016772}, HAL_VERSION = {v1}, } @article{gabriel:hal-02147296, TITLE = {{Norme RSE et diversit{\'e} des organisations : contraintes et opportunit{\'e}s per{\c c}ues dans l'appropriation de l'ISO 26 000}}, AUTHOR = {Gabriel, Patrick and Baret, Pierre and Sch{\"a}fer, Philippe}, URL = {https://hal.science/hal-02147296}, JOURNAL = {{Gestion 2000}}, PUBLISHER = {{Recherches et Publications en Management A.S.B.L.}}, VOLUME = {29}, NUMBER = {4}, PAGES = {61}, YEAR = {2012}, DOI = {10.3917/g2000.294.0061}, HAL_ID = {hal-02147296}, HAL_VERSION = {v1}, } @article{gallopel:halshs-00601101, TITLE = {{The use of visual warnings in social marketing: The case of tobacco}}, AUTHOR = {Gallopel, Karine and Gabriel, Patrick and Le Gall-Ely, Marine and Rieunier, Sophie and Urien, Bertrand}, URL = {https://shs.hal.science/halshs-00601101}, JOURNAL = {{Journal of Business Research}}, PUBLISHER = {{Elsevier}}, NUMBER = {64}, PAGES = {7-11}, YEAR = {2011}, KEYWORDS = {Fear appeal ; Tobacco ; Social marketing ; Visual warnings}, HAL_ID = {halshs-00601101}, HAL_VERSION = {v1}, } @article{divard:halshs-02913440, TITLE = {{Les programmes de cartes affinitaires : une forme originale de partenariat}}, AUTHOR = {Divard, Ronan and Gabriel, Patrick}, URL = {https://shs.hal.science/halshs-02913440}, JOURNAL = {{D{\'e}cisions Marketing}}, PUBLISHER = {{Association Fran{\c c}aise du Marketing}}, VOLUME = {54}, PAGES = {09-18}, YEAR = {2009}, MONTH = Apr, DOI = {10.7193/DM.054.09.18}, HAL_ID = {halshs-02913440}, HAL_VERSION = {v1}, } @article{gabriel:halshs-02914891, TITLE = {{Valeurs de consommation et origine territoriale des produits}}, AUTHOR = {Gabriel, Patrick and Urien, Bertrand}, URL = {https://shs.hal.science/halshs-02914891}, JOURNAL = {{D{\'e}cisions Marketing}}, PUBLISHER = {{Association Fran{\c c}aise du Marketing}}, VOLUME = {43.44}, PAGES = {41-54}, YEAR = {2006}, MONTH = Nov, DOI = {10.7193/DM.043.044.41.54}, HAL_ID = {halshs-02914891}, HAL_VERSION = {v1}, } @article{morvan:hal-01509999, TITLE = {{New Time Perspective and Banking Communication}}, AUTHOR = {Morvan, J{\'e}r{\'e}my Jm and R{\'e}gnard, Yann and Cadiou, Christian and Gabriel, Patrick}, URL = {https://hal.science/hal-01509999}, JOURNAL = {{Revue Sciences de Gestion}}, PUBLISHER = {{Institut de Socio-Economie des Entreprises et des Organisations (ISEOR)}}, NUMBER = {49}, YEAR = {2005}, KEYWORDS = {corporate governance ; legitimacy ; sustainability ; time}, PDF = {https://hal.science/hal-01509999/file/RSG_2006_vdefinitive.pdf}, HAL_ID = {hal-01509999}, HAL_VERSION = {v1}, } @article{gabriel:halshs-02919723, TITLE = {{Le marketing comme moyen de l{\'e}gitimation des entreprises dans une perspective de d{\'e}veloppement durable}}, AUTHOR = {Gabriel, Patrick}, URL = {https://shs.hal.science/halshs-02919723}, JOURNAL = {{D{\'e}cisions Marketing}}, PUBLISHER = {{Association Fran{\c c}aise du Marketing}}, VOLUME = {29}, PAGES = {67-76}, YEAR = {2003}, MONTH = Jan, DOI = {10.7193/DM.029.67.76}, HAL_ID = {halshs-02919723}, HAL_VERSION = {v1}, } @article{gabriel:hal-02020722, TITLE = {{Contingence de la d{\'e}cision: influence de la situation sur le recueil et la pr{\'e}diction du choix}}, AUTHOR = {Gabriel, Patrick}, URL = {https://hal.archives-ouvertes.fr/hal-02020722}, JOURNAL = {{Recherche et Applications en Marketing (French Edition)}}, PUBLISHER = {{SAGE Publications}}, VOLUME = {18}, NUMBER = {2}, PAGES = {31-46}, YEAR = {2003}, MONTH = Jun, DOI = {10.1177/076737010301800202}, KEYWORDS = {Mod{\`e}le d'attraction ; plan d'exp{\'e}rience par ensemble de choix ; situation ; contexte ; processus de prise de d{\'e}cision}, HAL_ID = {hal-02020722}, HAL_VERSION = {v1}, } @inproceedings{veron:hal-03946671, TITLE = {{" WE ARE WHAT WE EAT " : REPRESENTATIONS STUDY OF FRUITS AND VEGETABLES’EDIBILITY THROUGH THE EVOLUTION OF THEIR PERCEIVE VALUE}}, AUTHOR = {Veron, Charlotte and Innocent, Morgane and Urien, Bertrand and Gabriel, Patrick and Tamaro, Annick and Legall-Ely, Marine}, URL = {https://hal.science/hal-03946671}, BOOKTITLE = {{Journ{\'e}es Normandes de Recherche sur la Consommation}}, ADDRESS = {Le Havre, France}, YEAR = {2022}, MONTH = Nov, KEYWORDS = {Food waste ; Edibility ; Perceived value ; Disgust ; Gaspillage alimentaire ; Comestibilit{\'e} ; Valeur per{\c c}ue ; D{\'e}go{\^u}t}, PDF = {https://hal.science/hal-03946671/file/V%C3%A9ron%20et%20al_Nous%20sommes%20ce%20que%20nous%20mangeons%20-%20JNRC22_VF.pdf}, HAL_ID = {hal-03946671}, HAL_VERSION = {v1}, } @inproceedings{divard:hal-02867031, TITLE = {{L’alimentation durable : dimensionnement et proposition d’une mesure de cette pratique}}, AUTHOR = {Divard, R. and Fran{\c c}ois-Lecompte, Agn{\`e}s and Gabriel, Patrick and Guillemot, Samuel and Innocent, Morgane and Le Gall-Ely, Marine and Tamaro, Annick}, URL = {https://hal.science/hal-02867031}, BOOKTITLE = {{Journ{\'e}e de recherche interdisciplinaire : Pratiques alimentaires, sant{\'e} et territoire}}, ADDRESS = {Brest, France}, YEAR = {2020}, MONTH = Jun, HAL_ID = {hal-02867031}, HAL_VERSION = {v1}, } @inproceedings{innocent:hal-02611112, TITLE = {{L'influence de l'environnement mat{\'e}riel sur une pratique d'alimentation durable}}, AUTHOR = {Innocent, Morgane and Divard, R. and Fran{\c c}ois-Lecompte, Agn{\`e}s and Gabriel, Patrick and Le Gall-Ely, Marine}, URL = {https://hal.science/hal-02611112}, BOOKTITLE = {{36eme congres-international de l'Afm}}, ADDRESS = {Biarritz, France}, YEAR = {2020}, MONTH = May, HAL_ID = {hal-02611112}, HAL_VERSION = {v1}, } @inproceedings{gabriel:hal-02475907, TITLE = {{Orienter les consommations vers de nouvelles pratiques : Les particularit{\'e}s de l’apprentissage des pratiques alimentaires}}, AUTHOR = {Gabriel, Patrick and Tamaro, Annick and Lavaud, Christelle and Guillemot, Samuel and Dupr{\'e}, Micha{\"e}l}, URL = {https://hal.science/hal-02475907}, BOOKTITLE = {{35{\`e}me congr{\`e}s international de l’Association Fran{\c c}aise du Marketing}}, ADDRESS = {Le Havre, France}, YEAR = {2019}, MONTH = May, HAL_ID = {hal-02475907}, HAL_VERSION = {v1}, } @inproceedings{mouen:hal-02624188, TITLE = {{REPRESENTATIONS OF A SENSORIAL EXPERIENCE ACCORDING TO DIFFERENT ECONOMIC STAKEHOLDERS. THE FOOD TEXTURE CASE}}, AUTHOR = {Mouen, Patricia and Gabriel, Patrick and Tamaro, Annick and Prigent-Simonin, Anne-H{\'e}l{\`e}ne}, URL = {https://hal.science/hal-02624188}, BOOKTITLE = {{congr{\`e}s annuel AFM}}, ADDRESS = {Tours, France}, YEAR = {2017}, PDF = {https://hal.science/hal-02624188/file/AFM2017%20VF.pdf}, HAL_ID = {hal-02624188}, HAL_VERSION = {v1}, } @inproceedings{innocent:hal-02514808, TITLE = {{Comprendre l’exp{\'e}rience de participation des meilleurs contributeurs dans un contexte de crowdsourcing d’activit{\'e}s inventives}}, AUTHOR = {Innocent, Morgane and Divard, R. and Gabriel, Patrick}, URL = {https://hal.science/hal-02514808}, BOOKTITLE = {{Conf{\'e}rence de l’Association des Sciences Administratives du Canada (ASAC)}}, ADDRESS = {Halifax, Canada}, YEAR = {2015}, MONTH = Jun, HAL_ID = {hal-02514808}, HAL_VERSION = {v1}, } @inproceedings{brehonnet:hal-00830130, TITLE = {{Le placement de produits alcoolis{\'e}s dans les films et son impact sur l'incitation {\`a} consommer : le r{\^o}le m{\'e}diateur de l'imagerie mentale}}, AUTHOR = {Br{\'e}honnet, R{\'e}my and Gabriel, Patrick and Gallopel-Morvan, Karine}, URL = {https://hal.science/hal-00830130}, BOOKTITLE = {{Journ{\'e}es internationales du marketing sant{\'e}}}, ADDRESS = {Nice, France}, YEAR = {2012}, MONTH = Mar, KEYWORDS = {Product placement ; mental imagery ; alcohol ; social marketing ; Placement de produit ; imagerie mentale ; alcool ; marketing social}, HAL_ID = {hal-00830130}, HAL_VERSION = {v1}, } @inproceedings{brehonnet:hal-00833614, TITLE = {{Les effets du placement de la consommation d'alcool sur la motivation {\`a} consommer la substance : le r{\^o}le m{\'e}diateur de l'imagerie mentale.}}, AUTHOR = {Br{\'e}honnet, R{\'e}my and Gabriel, Patrick and Gallopel-Morvan, Karine}, URL = {https://hal.science/hal-00833614}, BOOKTITLE = {{Colloque doctoral de l'Association Fran{\c c}aise du Marketing (AFM)}}, ADDRESS = {Namur, Belgium}, YEAR = {2011}, MONTH = May, KEYWORDS = {Placement de produit ; imagerie mentale ; alcool ; marketing social}, HAL_ID = {hal-00833614}, HAL_VERSION = {v1}, } @inproceedings{gabriel:hal-00501505, TITLE = {{RSE ou DD? Ce que r{\'e}vele l'emploi des termes dans les strat{\'e}gies relationnelles des entreprises du secteur bancaire et assurance}}, AUTHOR = {Gabriel, Patrick}, URL = {https://hal.archives-ouvertes.fr/hal-00501505}, BOOKTITLE = {{RSE ou DD? Ce que r{\'e}vele l'emploi des termes dans les strat{\'e}gies relationnelles des entreprises du secteur bancaire et assurance}}, ADDRESS = {France}, YEAR = {2010}, MONTH = Mar, HAL_ID = {hal-00501505}, HAL_VERSION = {v1}, } @inproceedings{gabriel:hal-00838663, TITLE = {{RSE ou DD ? Ce que r{\'e}v{\`e}le l'emploi des termes dans les strat{\'e}gies relationnelles des entreprises du secteur bancaire et assurance}}, AUTHOR = {Gabriel, Patrick and Regnard, Yann}, URL = {https://hal.science/hal-00838663}, BOOKTITLE = {{Journ{\'e}es de l'ADERSE}}, ADDRESS = {Bayonne, France}, YEAR = {2010}, MONTH = Mar, HAL_ID = {hal-00838663}, HAL_VERSION = {v1}, } @inproceedings{gallopel:halshs-00618033, TITLE = {{Le packaging au service de la sant{\'e} publique. Application {\`a} la lutte contre le tabac}}, AUTHOR = {Gallopel, Karine and Gabriel, Patrick and Le Gall-Ely, Marine and Rieunier, Sophie and Urien, Bertrand}, URL = {https://shs.hal.science/halshs-00618033}, BOOKTITLE = {{1{\`e}re journ{\'e}e internationale du marketing sant{\'e}}}, ADDRESS = {Lille, France}, PAGES = {14 p.}, YEAR = {2010}, MONTH = Nov, KEYWORDS = {marketing social ; packaging ; avertissement visuel ; tabac}, HAL_ID = {halshs-00618033}, HAL_VERSION = {v1}, } @inproceedings{cadiou:hal-01552163, TITLE = {{Coh{\'e}rence et gouvernement d'entreprise : la construction d'une l{\'e}gitimit{\'e} globale}}, AUTHOR = {Cadiou, Christian and Morvan, J{\'e}r{\'e}my Jm and Gabriel, Patrick}, URL = {https://hal.science/hal-01552163}, BOOKTITLE = {{XIVe Conf{\'e}rence de l'Association internationale de management strat{\'e}gique (AIMS)}}, ADDRESS = {Angers, France}, ORGANIZATION = {{Association internationale de management strat{\'e}gique (AIMS)}}, YEAR = {2005}, MONTH = Jun, KEYWORDS = {Gouvernement d'entreprise ; l{\'e}gitimit{\'e} ; ex{\'e}g{\`e}se ; satisfaction ; marge de manoeuvre}, PDF = {https://hal.science/hal-01552163/file/Papier%20AIMS%202005%20gouvernance%20legitimite%20globale.pdf}, HAL_ID = {hal-01552163}, HAL_VERSION = {v1}, } @incollection{dupre:hal-03874384, TITLE = {{La r{\'e}parabilit{\'e} des produits {\'e}lectrom{\'e}nagers : un argument commercial pour les produits utilitaires}}, AUTHOR = {Dupr{\'e}, Micka{\"e}l and Gabriel, Patrick}, URL = {https://hal.science/hal-03874384}, BOOKTITLE = {{Le marketing au service du d{\'e}veloppement durableRepenser les mod{\`e}les de consommation}}, YEAR = {2021}, MONTH = Nov, HAL_ID = {hal-03874384}, HAL_VERSION = {v1}, } @book{barthe:halshs-00743018, TITLE = {{Mettre en {\oe}uvre et {\'e}valuer les strat{\'e}gies ''d{\'e}veloppement durable''}}, AUTHOR = {Barthe, Nicole and Baret, Pierre and Bon, V{\'e}ronique and Berger-Douce, Sandrine and Cardebat, Jean-Marie and Dohou-Renaud, Ang{\`e}le and Domergue, Fran{\c c}ois and Dreveton, Benjamin and Francois Lecompte, Agnes and Gabriel, Patrick and Guillon, Bernard and Orange, G{\'e}rald and Prim-Allaz, Isabelle and Ramonjy, Dimbi and Rico, Jean-Charles and Sirven, Nicolas and Vatteville, Eric}, URL = {https://shs.hal.science/halshs-00743018}, PUBLISHER = {{Management Prospective Editions}}, PAGES = {241}, YEAR = {2009}, KEYWORDS = {strat{\'e}gies d{\'e}veloppement durable ; responsabilit{\'e} sociale d'entreprise ; diversit{\'e} ; {\'e}thique ; commerce {\'e}quitable ; risque environnemental ; performance environnementale}, HAL_ID = {halshs-00743018}, HAL_VERSION = {v1}, }