Communications

Food metaphor in advertising of non-food brands: Towards a conceptual model of the impact on consumer affective responses, EMAC, Groningen, Netherlands. , Boujena O., Ulrich I., Piris Y., Chicheportiche L., Boujena O., Ulrich I., Chicheportiche L(2017), 31/05/2017,
Allow prosumers to produce reality; they are gifted at that: the successful life of a non-human Wikipedian. , Joud, E., Jullien, N., & Le Gall-Ely, M., Marine Le Gall-Elly 06/07/2016,

Session Posters Citation : Joud, E., Jullien, N., & Le Gall-Ely, M. (2016, July). Allow prosumers to produce reality; they […]

Le processus d’acceptation d’un bot : Analyse du récit de vie de Salebot , Joud, E., Jullien, N., & Le Gall-Ely, M., Marine Le Gall-Elly 18/05/2016,

Citation : Joud, E., Jullien, N., & Le Gall-Ely, M. (2016, May). Le processus d’acceptation d’un bot: Analyse du récit […]